aboutPR has moved

Hello All!

Thank you for visiting! I would like to inform that aboutPR has moved to a new location. The address is http://aboutpr-id.com

There you can self register and start sharing.

Kind regards,

aditya

No Frills Philanthropy

If you’re a PR practitioner, I’m sure you have a lot of experiences in dealing with PR challenges.

If you’re a PR/Communication student, I’m sure you have learned a lot in the field of your study.

If you’re a communicator, I’m sure you have a lot of expertise in networking

If you’re a media person, I’m sure you have done well in writing news insights.

With all of that, why not share? Helping others who need your knowledge, your expertise, and your experience.

I appeal to you to participate and contribute to aboutPR. The reason is because in this country (Indonesia that is), PR knowledge is a rare thing to have. PR expertise is hidden from view, and PR experts are seemingly living in a different planet.

So let’s share. Allow your expertise to be known. It can help others, it can help you, it can help your company, and most of all, it can make PR world in Indonesia becoming even more dynamic.

The reward is worthwhile. I’m sure of that. So, would you join?

Send an email to adityafajar@gmail.com and I’ll make you an account in aboutPR so you can straight away write your blog.

It’s easy, it’s free, and it’s satisfying.

Aditya Fajar (Moderator)

Motivating the Generations

*** aboutPR Practices [PRC] ***

A Note From Moderator:

Public relations can never be separated from team work. It is crucial for a PR department to have a coherent relationship among team members because it would allow the department to operate effectively. In doing so, all team members should have an understanding about differences in communication. This is particularly useful in a team where it consists people from diffferent generations. The below article is a tip on how to motivate people accross generations.

Please note, some ways proposed in the article might not suitable to be applied as a whole into an Indonesian flavor team. You should always analyze the most suitable and effective way in motivating people in your team.

—-

Public relations tidak pernah dapat dipisahkan dari kerjasama tim. Adalah krusial bagi sebuah department PR untuk mempunyai sebuah hubungan antar anggota tim yang koheren. Hal ini karena hubungan yang koheren akan membuat tim tersebut lebih efektif. Untuk mencapainya, seluruh anggota tim sepatutnya mempunyai pengertian akan perbedaan-perbedaan yang ada dalam berkomunikasi. Hal ini terutama akan berguna di dalam sebuah tim yang anggotanya datang dari generasi yang berbeda. Artikel di bawah ini merupakan sebuah tip tentang bagaimana memotivasi anggota tim yang datang dari generasi yang berbeda.

Perlu diingat bahwa tidak semua cara yang dipaparkan di artikel ini cocok untuk diterapkan dalam sebuah tim dengan budaya Indonesia. Anda sebaiknya selalu menganalisa cara yang paling cocok dan efektif untuk memotivasi anggota tim Anda.

NO TWO people are motivated in the same way, but some motivators tend to be generation based. Here’s the expert consensus we found on some generation-specific motivators.

Silent Generation (or Veterans) (~1925 to 1945)

Choose formality over informality. For example, communicate face-to-face and by live phone calls rather than voicemail, fax, or email. Explain the logic of any action. Use traditional forms of recognition — plaques, certificates, photos.

Baby Boomers (~1946-1965)

Lay out a clear series of steps toward a defined goal. State objectives and desired results in people-centered terms. Make Boomers part of a team effort. Pep talks can help. Choose forms of recognition that are widely noticed.

Generation X (~1966-1982)

Tell them what needs to get done but not how to do it. Give them multiple tasks but let them set their own priorities. Avoid platitudes and buzzwords. Provide frequent and frank feedback, and ask for their reaction and opinions. Pep talks can be a turn-off. Allow time for fun.

Generation Y (~1976-2001)

Provide opportunities for continous learning and building skills. Know their personal goals and tell them how the tasks they’ve assigned fit into them. Emphasize on the positive; look on the bright side. Be more of a coach and less of a boss.

Memotivasi Generasi yang Berbeda

Setiap orang termotivasi dengan cara yang berbeda, tapi beberapa motivator cenderung berdasarkan generasi. Berikut adalah kesepakatan para ahli yang kami temukan mengenai motivator berdasarkan generasi.

Silent Generation (atau Veteran) (~1925 s/d 1945)

Pilihlah formalitas dibandingkan informalitas. Contohnya, komunikasi tatap muka dan dengan berbicara langsung di telephone dibanding dengan meninggalkan pesan di voicemail, fax, atau email. Jelaskan logika untuk setiap aksi. Gunakan cara tradisional untuk penghargaan — plakat, sertifikat, foto.

Baby Boomers (~1946 s/d 1965)

Gunakan langkah-langkah yang jelas untuk mencapai sebuah target. Nyatakan tujuan dan hasil yang diinginkan dengan menggunakan istilah-istilah yang dapat dimengerti secara umum. Biarkan generasi baby boomer menjadi bagian dari usaha tim (berkontribusi). Basa basi dapat membantu. Pilihlah bentuk penghargaan yang dapat diketahui secara luas.

Generasi X (~1966-1982)

Beritahukan mereka apa yang perlu dilakukan dan bukan bagaimana melakukannya. Berikan mereka pekerjaan yang beragam tapi biarkan mereka sendiri yang menentukan prioritasnya. Hindari omong kosong dan penggunaan kata yang tidak masuk akal. Berikan feedback secara berterus terang dan sering, dan tanyakan reaksi dan opini mereka. Basa basi dapat menjadi hal yang tidak menarik. Berikan waktu untuk bersenang-senang.

Generation Y (~1976-2001)

Berikan kesempatan untuk terus belajar dan membangun keterampilan. Cari tahu tujuan-tujuan pribadi mereka dan beritahukan bagaimana tugas-tugas yang diberikan kepada mereka sesuai dengan mereka. Tekankan kepada positif; lihat dari sisi yang lebih terang; Berperanlah lebih sebagai mentor dan kurangi peran sebagai atasan.

Source:
Stauffer, D. 2003, Speak my language, BOSS Magazine, 18 June 2003.

Job Insight: What PR People Do

A survey of 3,500 public relations professionals indicates that they are spending an increasing amount of time on strategic planning. According to PR Week, “The strategic planning focus is there no matter where PR people work. The study found that 78 percent of those who work for agencies, 60 percent of those who work for corporations and 46 percent of those who work for non-profits spend time on strategic planning”.

Sebuah survey kepada 3,500 public relations professionals mengindikasikan bahwa mereka menghabiskan waktu lebih banyak untuk perencanaan strategis. Menurut PR Week, “Fokus kepada perencanaan strategis selalu ada, tidak terbatas kepada jenis perusahaan/organisasi. Studi ini menemukan bahwa 78 persen mereka yang bekerja di agencies, 60 persen mereka yang bekerja di perusahaan dan 46 persen yang bekerja untuk organisasi non-profit, meluangkan waktu untuk perencanaan strategis.
Source:

Wilcox, D.L, Cameron G.T., Ault, P.H., & Agee W.K., 2003, Public relations: strategies and tactics, 17th ed., Pearson Education Inc, Boston, p. 110.

How PR Supports Marketing

*** aboutPR Academic Topics (ACD) ****

How Public Relations Supports Marketing

Dennis L. Wilcox, in his Public Relations Writing and Media Techniques, lists eight ways in which public relations activities contribute to fulfilling marketing objectives:

• Developing new prospects for new markets, such as people who inquire after seeing or hearing a product release in the news media.

• Providing third-party endorsements–via newspapers, magazines, radio, and television–through news releases about a company’s products or services, community involvement, inventions, and news plans.

• Generating sales leads, usually through articles in the trade press about new products and services.

• Paving the way for sales calls.

• Streching the organization’s advertising and promotional dollars through timely and supportive releases about it and its products.

• Providing inexpensive sales literature, because articles about the company and its products can be reprinted as informative pieces for prospective customers.

• Establishing the corporation as an authorative source of information on a given product.

• Helping to sell minor products that do not have large advertising budget.

—

Bagaimana Public Relations mendukung Marketing

Dennis L. Wilcox, dalam tulisannya Public Relations Writing and Media Techniques, memaparkan delapan cara di mana aktifitas public relations mendukung pencapaian target marketing:

• Mengembangkan prospek baru untuk market baru, seperti melayaniorang-orang yang ingin tahu lebih jauh mengenai sebuah produk setelah mendengar atau melihatnya di berita.

• Menyediakan bantuan pihak ketiga– koran, majalah, radio, dan televisi–dengan menerbitkan news release tentang perusahaan pembuat/penyedia produk atau jasa, berkecimpung di masyarakat, penemuan, dan news plans.

• Membuat ‘Sales Leads’ biasanya melalui artikel di koran bisnismengenai produk ataupun jasa baru.

• Membuka jalan untuk terjadinya penjualan.

• Melebarkan (lebih mengoptimumkan) penggunaan dana untuk iklan dan promosi melalui release-release yang mendukung dan diatur sedemikan rupa tentang perusahaan dan produk-produknya.

• Menyediakan literatur (publikasi) penjualan yang murah, karena artikel-artikel mengenai perusahaan dan produk-produknya dapat dicetak ulang sebagai lembaran informatif untuk prospective customer.

• Menetapkan/memantapkan posisi perusahaan sebagai sumber informasi produk yang dibuatnya.

• Membantu menjual produk-produk minor yang tidak mempunyai dana iklan yang besar.

Source:

Wilcox, D.L, Cameron G.T., Ault, P.H., & Agee W.K., 2003, Public
relations: strategies and tactics, 17th ed., Pearson Education Inc,
Boston, p. 16.

aboutPR
Share-Connect-Communicate

PR Insights: Attributes to Job Success

Top management expects a number of qualities in a public relations person. Robert L. Woodrum, vice president of Korn/Ferry International, lists some of these attributes:

• Solid communication skills. A person should be able to articulate and get ideas accross, both orally and in writing.

• Analytical ability. A person must be able to examine every problem: identify the issue, determine the options and consequences, and provide a recommended course of action.

• Result orientation. A practitioner must be set an objective and achieve it. Be realistic; don’t make the mistake of overpromising and then not delivering. A high energy level is mandatory. Keep producing.

• Ability to be a team player. A person must recognize that teamwork is critical to the success of the company, particularly in such high-growth industries as telecommunications, where change is rapid. A “Lone Ranger” will be less effective and will lack the support of other executives, a formula for shor tenure.

• Personality. An individual must be personable, confident, intelligent, energetic, and cooperative. The senior public relations executive must be trustworthy, maintain confidentiality, and possess an extraordinary amount of common sense and perspective for setting priorities and managing crisis. The public relations executive should always be a calm, quite voice of reason.

Source:

Wilcox, D.L, Cameron G.T., Ault, P.H., & Agee W.K., 2003, Public relations: strategies and tactics, 17th ed., Pearson Education Inc, Boston, p. 107.

Welcome to aboutPR!

Welcome to aboutPR Blog!
aboutPR blog is a knowledge-base library for everything about Public Relations in Indonesia. Here you can find literatures written by PR professionals to benefit you with your PR skills and knowledge.

If you are a PR professional and wish to contribute and share your knowledge, you are more than welcome to participate.

To join, please send an email to aboutpr-subscribe@yahoogroups.com. Upon joining you will be provided with information on how to participate in this blog.

Don’t forget to take a look at our mailing-list where you can freely discuss various topics of PR.

—

Selamat datang di blog aboutPR!

aboutPR blog adalah perpustakaan ilmu mengenai semua yang menyangkut PR di Indonesia. Di sini Anda dapat membaca literature yang ditulis oleh para PR professional untuk menambah ilmu dan keahlian PR Anda.

Jika Anda seorang PR professional dan ingin berbagi ilmu, kami dengan senang hati menantikan kontribusi Anda.

Untuk bergabung silakan mengirimkan email ke aboutpr-subscribe@yahoogroups.com. Setelah bergabung Anda dapat menerima informasi tentang bagaimana cara mengirimkan tulisan ke blog aboutPR.

Jangan lupa untuk melihat milis aboutPR di mana Anda dapat dengan bebas membahas semua yang menyangkut tentang PR.

—

Kind Regards,

Aditya Fajar

Moderator